The move wasn’t to premises much different in size, but the new location is definitely working out well in a number of ways.
“It gave us the chance to look at how we present,” Stuart Barnaby explained, noting that the company had taken advantage of the move to improve the way in which it was able to display its wares and engage with customers, and “to bring a bit of NAB” back to Auckland.
Barnaby noted that much of what he’d seen on the trip to NAB this year had been about creating efficiency – doing it better or faster or both – rather than about doing something new. Video over IP was one example.
“We’re always looking for efficiencies. Workflow is what we’re all about,” he said. It’s a win for everybody – whether they’re on set or in post – if they can be more productive and put their energy into telling great stories.
Now that cameras are capable of capturing in HDR, which is pretty darn close to what the human eye sees, that data is flowing through the post-production process and out onto a new generation of screens capable of displaying that quality of image. In its new home DVT can show customers what HDR material looks like. Barnaby describes HDR material as looking like “3D without wearing glasses”. While that’s probably an impressive enough result in itself, what surprises customers as much as the quality of the images is that DVT is streaming the demo content from the internet, not from an internal network or drive.
And although UFB might seem like it’s been an age arriving in many places, those major leaps in tech capability are generally speeding up. The changes from analogue to digital, from 4:3 to 16:9, from SD to HD, seemed to arrive slowly – not unlike NZ broadband at times.
“Every time there’s a new transition it’s quicker,” Barnaby believes. Keeping up with those changes and the rate at which they’re moving, knowing what’s around the corner, is an important part of the service DVT offers.
Again it’s about efficiency – allowing people to focus their time and energy on doing what they do and, even in the fairly tech-heavy worlds of post and VFX, allowing them to focus on what they do without needing to keep abreast of every bit of R+D or new kit that suppliers and manufacturers are developing.
Moving closer to the cluster of production, post and VFX companies in the Ponsonby-Grey Lynn area is another form of efficiency for DVT. It’s a lot more convenient for those in the area to go five minutes up the road than risk getting held up in Southern Motorway traffic on days with a ‘y’ in them.
DVT is now at 400B Great North Road, Auckland.
Keith is the editor of SCREENZ, and the co-creator and founding editor of CREWED.