Making an Impact

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A middle
Before and during principal photography, Botfield is building long-term strategic relationships that have the potential to provide years of ongoing benefits for all parties.

Not that things always go to plan, as Botfield explained about her work on Jennifer Peedom’s Sherpa, produced by Bridget Ikin (The RehearsalThe Guardian considered “a workers’ rights film”.

Botfield approached outdoor apparel brand, Kathmandu, to partner with the film. The approach was controversial because none of the climbers or sherpas in the film were wearing Kathmandu clothing. Competitor brands were represented.

However, Botfield persisted and convinced Kathmandu an association would align with the company’s brand strategy: its membership of the Australian Himalayan Foundation and the direct link of naming the brand for the capital of Nepal. Botfield was also able to present a convincing argument about the dollar value of the sponsorship.

Kathmandu’s association with the film has been a positive one, not least because of the number of nominations and awards the film has picked up at home in Australia and overseas.

Botfield also cited Davis Guggenheim’s 2015 documentary He Named Me Malala, which addressed the issue of the rights of Pakistani girls, and all girls, to a complete and free education.

The film tells the story of the youngest-ever Nobel Peace Prize winner, Malala Yousafzai, who survived being shot in the head by the Taliban, and has continued to to advocate for girls’ right.

National Geographic took the broadcasting rights, planning to air the film in 171 countries in 45 languages. NatGeo Channels CEO Courteney Monroe said, “It is more than just an honour to be part of this project, I feel it is our duty”.

This year film has also been used in a campaign in Syrian refugee camps in Jordan, and forms part of a year-long global campaign to support childrens’ right to education Stand#withMalala.

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