Ahead of the event, Getty Images’ Vice President Editorial, Asia, Stuart Hannagan, spoke to Crewed about the current growth in the stock content business.
Before joining Getty in 1999, Australian Hannagan was first a photographer and later picture editor, working for companies including News Ltd and Melbourne’sAge. Hannagan’s speciality was sports photography – including at five Olympic Games among other events. With a World Press Photo of the Year gong and five AFL Photographer of the Year wins among his haul over the years, Hannagan has a very clear understanding of what makes a good image and what makes images and clips sell.
Getty was one of the first stock image suppliers to exploit the internet, the first company to license imagery online. In 2014 it made a major shift in its licensing arrangements for online use via its Embed service , which offers a substantial share of its 20 million images at no cost in return for a bit of branding.
Here’s an example from The Dark Horse’s US premiere.